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Our 2011 EU Buyer User Group review

by Andrew Hamilton 20. December 2011 03:55 AM

Earlier this month we held our annual EU Buyer User Group at London’s Royal Festival Hall. Overlooking the London Eye and River Thames, the room was at capacity with over 100 buyers, suppliers and partners gathered to learn about the OB10 vision, our latest product developments and end-user insights, and updates on the European regulatory landscape.

CEO Luke McKeever shared his first impressions after seven months at OB10 and talked about what customers could expect to see in the coming months. With a particular focus on improving supplier relations, expanding our work with buyers and increasing our market presence, OB10 is working towards becoming the most recommended global trading network by enabling customers to trade with confidence.


Alec Holmes, SVP Product Development, talked through how we’re reducing the most common support calls we receive. Top of the list for both OB10 and buyers is ‘when will my invoice be paid?’ By giving us data on the invoice status from their ERPs, buyers are cutting support call volumes by as much 60% as suppliers can now see for themselves when they’re likely to receive payment.


In a candid presentation, Roland van den Bossche, shared Unilever’s eventful e-Invoicing journey and the valuable lessons learnt, including:

  • Create top-down governance, cross-functional targets and a cross-functional project team
  • Take a co-operative approach with OB10, be aligned on targets and hold regular project meetings
  • Work with your service provider to understand what good communications look like

Supplier panel

A buyer user group wouldn’t be complete without the voice of the supplier. Susie West, CEO at sharedserviceslink.com, facilitated an animated panel session with Office Team, SmurfitKappa and Premier Farnell, who all spoke frankly about being on the receiving end of an on-boarding campaign and the impact e-Invoicing has had on their businesses.

Customer awards

We closed the day by recognising customers that had made particular advances with e-Invoicing in the past 12 months. This year we split the awards into categories and were very pleased to present the following Green Awards:

  • Most transactions: Dixons Retail Group
  • Best refer-to-buyer process: Oracle
  • Best on-boarding campaign: Tesco
  • Special achievement: Unilever

Speaking to customers, the overwhelming view was that it had been a valuable day. Many people commented on an obvious and positive shift in approach from OB10 and that they were excited about the developments they’d heard about. For many, the presentations gave them fresh ideas for taking their e-Invoicing programmes to the next level. We couldn’t ask for more than that.

If you’re an OB10 customer but were unable to attend, get in touch and we can make the presentations available to you.


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