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Innovating under constraint: key trends for CPG businesses in 2021

The past year has mandated retailers worldwide to fundamentally reassess how they do business. For CPG businesses, the importance of technology within the industry has become undeniable. According to Gartner’s 2021 CIO Survey, nearly two-thirds of retail CIOs believe their relationships with their CEOs have been strengthened during the past year, as CIOs have helped guide their businesses through significant disruption.

Capitalizing on the momentum of transformational activities will be critical to building and maintaining the flexibility that is demanded of CPG businesses today. Watch our webinar above, Innovating under constraint: key trends for CPG businesses in 2021, where Tungsten’s Steve Emecz and 4C’s Mark Boswell share the digital trends CPG CIOs are prioritizing in the year ahead.

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